When Crossfit Gantry planted new roots in in Long Island City, New York, they wanted a brand that harkened back to the industrial days of the neighborhood while introducing the crossfit lifestyle to local residents in an open and inviting environment. The Crossfit Gantry crest pays homage to the gantry structures, which still decorate the East River, while the surrounding icons represent the variety of strength, competition, and gymnastics training offered at the gym. Business cards and brochures were created to inspire movement in the community while poster designs double as wall murals, collectively evoking familiar figures of the industrial surroundings with a crossfit twist!
